8/12/15 Morrisons have just announced that they are moving 4 pints of milk to £1. Well done Morrisons. Another major retailer is also about to follow suit.
MILK MARKET There seems to be some confusion over FFA's release that another major retailer is going to increase 4 pints of milk back to £1. Can we reiterate, we put no date to this increase but we are assured again today it is happening. If anyone at that retailer is now considering playing games maybe you should be put back to the top of the Christmas protest league table.
CHEESE Talking to various cheese processors and various analysts this week, FFA are deeply concerned about the volume of cheese that is in storage, with some processors finding it very difficult to find storage. This brings us on to the issue of the volumes of milk we as dairy farmers are producing.We have to remember cheese that goes into storage, will eventually have to come onto the market, and this could happen just as we start to see some recovery.
Having cheese at a market saturation point in FFA's opinion, is very, very dangerous. We really all need to look, both dairy farmer and processor, at where we are going with this fantastic product.
CHEESE PROMOTION There is some very disturbing news coming out this week on cheese consumption. The issue being that the largest consumer of cheddar cheese is over the age of 65, and as someone who is reaching that point very rapidly, your volume consumption tends to drop off. The under 35s are consuming considerably less in % terms and remember they are the volume consumers. This is very, very dangerous stuff because they are our cheese consumers of the future.
This surely must indicate to those in power and those who say they represent our industry, more of our money must be spent on promotion of great British dairy. We don't think there is an argument that could be brought about to say otherwise and we are sure every dairy farmer would rather see their money being spent, however small that amount is, in promoting and selling our products.
There are plenty of consultants out there who can advise on other matters concerning dairy farming, maybe it is time for a summit meeting to be called to discuss this issue where we would suggest involving the Agricultural Minister.
At FFA would be very interested in our members' views on this issue, please forward your views to the office email@example.com
MEADOW FOODS Since protesting at Meadow Foods there has been no direct communication between them and FFA. Therefore, it looks as though it will be necessary to continue the protest. On the back of this we are also writing letters to all the CEOs of the food manufacturing industry asking a number of questions and we are sure some of these businesses are customers of Meadow Foods.
Believe us, FFAs resolve to find where every penny is being hidden in this dairy supply chain will be continuing with vigour. No stone will be left unturned, so to all in the dairy supply chain, why not come clean and lets see if we can get our industry back to where it should be - which is everybody making a sustainable, profitable living.
AHDB/NFU (Old Boys Network) We have in our opinion at the top of AHDB, a brilliant mind and communicator in Sir Peter Kendall, a man that turned the NFU completely around, so I question why, oh why are we seeing a continual flow of failed NFU officials being given jobs at AHDB? The latest being ex vice president Adam Quinney, who for failure to do his job properly was booted out by the NFU membership. He now stands alongside Gwyn Jones and Paul Temple both removed by farmer members.
So Sir Peter, why are you now using farmers' money to pay people who farmers already told the NFU were not fit for purpose? We look forward as a levy paying farmers to hear your reasons behind the appointment of these individuals.